Creative Brief
Trial Welcome Email
Overview
- Client
- MarketerHire
- Channel
- HubSpot
- Format
- Email — Single Promo · 600px max width, mobile-first responsive
- Objective
- Activation
- Round 1 Due
- Friday, May 8, 2026
- CTA Destination
- marketerhire.com/match-call
- Email Type
- Promo
Goal
Warm seasonal opener for new trial starters. Get them to book the match call before the 7-day window closes. Founder-to-founder tone — not a hard sell.
Target Audience
Founders who started a 7-day free trial in the last 24h. Haven't booked the match call yet. (HubSpot list 32550 — Trial Started, Match Call Not Booked)
Subject Lines
- A
- Your 7-day clock just started
- B
- Two-three marketers ready for your match call
- ↵
- Book your match call before the trial window closes.
Copy
- Headline
- Your match team is ready.
- Body
- You've got 7 days to find a marketer who actually ships. We've already shortlisted 2-3 senior candidates based on your intake. Book the match call — they'll walk you through their last 90 days of work and you'll know within 30 minutes if there's a fit. If nobody clicks, walk away. No charge.
- CTA
- Book my match call
Visual Direction
Hero
No hero image. Plain text-first email. Logo lockup top, single-column body, prominent CTA button.
Layout
1-column. 600px max. Logo at top (200px wide). Headline → 2 short paragraphs → CTA button → P.S. line. No product images.
Color
White background. Headline in slate-900. Body in slate-700. CTA button in #FF52E5 with white text. Single accent line above CTA in #FCDE3D (3px).
Mockup Reference
Layout Reference — auto-generated from layout text
References
- CTA Destination
- marketerhire.com/match-call
- Assets / Links
-
- HubSpot template (clone of trial-welcome-base): app.hubspot.com/email/4708024/edit/template
- Brand assets (logo lockup, button styles): drive.google.com/drive/folders/1eAgjr1G9Os1iPSNn2zjJW5aK5Y5nGdPt
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